Coors Light
Refresh your summer in the best way
Details
As "the most refreshing beer in the world" , Coors Light wanted to take advantage of the summer season to reinforce this attribute of the brand in a captivating way.
As part of its campaign, the brand decided to launch a limited edition of the summer-related can.
Strategy
In the first phase we developed an expectation campaign around the new image of the can for the summer, playing with a variety of formats creative and innovative to create this sense of anticipation.
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In the second phase, we focus on amplifying the message of #RefrescaYourSummer around a series of beach parties sponsored by the brand and the good times that were enjoyed in them. To keep our consumers informed about these events, we created a landing page with all the details of the parties and live coverage of each one.
Finally, we launched a contest to encourage our followers to share the different ways that they were "refreshing" that summer for the opportunity to earn a Cooler Yeti brand and keep your Coors Light on point.
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